# Email deliverability fix for Tallow & Twine

> Recovered inbox placement after a sudden drop into spam folders.

URL: https://freelance.adscaled.media/freelancers/amara-nwosu/work/email-deliverability-fix-for-tallow-and-twine

Recovered inbox placement after a sudden drop into spam folders. A case study by Amara Nwosu, Lifecycle & Email Marketing Strategist.

## Challenge

Open rates at Tallow & Twine, a home fragrance brand, fell from 38% to 12% in a month. Emails were landing in spam at Gmail and Outlook.

## Solution

I fixed authentication, cleaned the list of inactive and risky addresses, warmed up sending with engaged segments and set up monitoring with postmaster tools.

[View Amara Nwosu’s profile](https://freelance.adscaled.media/freelancers/amara-nwosu)

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