# Win-back campaign for Oakhaus

> A win-back programme that brought lapsed customers back without discounting everyone.

URL: https://freelance.adscaled.media/freelancers/amara-nwosu/work/win-back-campaign-for-oakhaus

A win-back programme that brought lapsed customers back without discounting everyone. A case study by Amara Nwosu, Lifecycle & Email Marketing Strategist.

## Challenge

Oakhaus, a solid-wood furniture brand, had 40,000 customers who had not purchased in over a year and a habit of sending blanket 30% discounts.

## Solution

I segmented lapsed customers by value and category, tested reasons to return beyond discounts — new products, reviews, reminders — and used offers only for the most price-sensitive group.

[View Amara Nwosu’s profile](https://freelance.adscaled.media/freelancers/amara-nwosu)

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