# TikTok launch campaign for Brewline

> A TikTok-first launch combining creators and native brand content.

URL: https://freelance.adscaled.media/freelancers/ava-thompson/work/tiktok-launch-campaign-for-brewline

A TikTok-first launch combining creators and native brand content. A case study by Ava Thompson, B2B Social Media & LinkedIn Strategist.

## Challenge

Brewline, a coffee equipment store, had no TikTok presence and was launching a product aimed at people aged 18–30.

## Solution

I set up the account, produced native content with the team, recruited 15 micro-creators and ran a launch week with a branded challenge.

[View Ava Thompson’s profile](https://freelance.adscaled.media/freelancers/ava-thompson)

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