# Product launch messaging for Glow Theory

> Positioning, launch page, emails and announcement copy for a major feature release.

URL: https://freelance.adscaled.media/freelancers/chloe-dubois/work/product-launch-messaging-for-glow-theory

Positioning, launch page, emails and announcement copy for a major feature release. A case study by Chloe Dubois, Conversion Copywriter for SaaS.

## Challenge

Glow Theory, a clean beauty brand, was launching its biggest feature in years, but internal teams described it in five different ways.

## Solution

I ran a positioning workshop, wrote a one-page messaging guide and produced the launch page, emails, in-app announcement and social posts from it.

[View Chloe Dubois’s profile](https://freelance.adscaled.media/freelancers/chloe-dubois)

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