# Paywall and onboarding redesign for Loomly

> Rebuilt onboarding and the paywall with remote configuration and A/B testing.

URL: https://freelance.adscaled.media/freelancers/diego-ramirez/work/paywall-and-onboarding-redesign-for-loomly

Rebuilt onboarding and the paywall with remote configuration and A/B testing. A case study by Diego Ramírez, iOS & Flutter Developer.

## Challenge

Loomly, a habit-tracking app, had strong downloads but only 1.8% of new users started a trial. The onboarding asked for sign-up before showing any value.

## Solution

I rebuilt onboarding to show personalised value first, moved sign-up later, redesigned the paywall and made every screen remotely configurable so the team can run experiments without releases.

[View Diego Ramírez’s profile](https://freelance.adscaled.media/freelancers/diego-ramirez)

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