# Analytics dashboard UX for Brewline

> Turned a crowded reporting screen into a dashboard people check every morning.

URL: https://freelance.adscaled.media/freelancers/elena-popescu/work/analytics-dashboard-ux-for-brewline

Turned a crowded reporting screen into a dashboard people check every morning. A case study by Elena Popescu, Design Systems Lead.

## Challenge

Customers of Brewline, a coffee equipment store, said the dashboard showed "everything and nothing". Twenty charts competed for attention and the most important metric was below the fold.

## Solution

I ran jobs-to-be-done interviews, reduced the default view to five decisions users make daily, designed drill-downs for detail and introduced saved views and alerts.

[View Elena Popescu’s profile](https://freelance.adscaled.media/freelancers/elena-popescu)

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