# Onboarding redesign for Clearledger

> A research-led onboarding redesign that gets new users to their first success in minutes.

URL: https://freelance.adscaled.media/freelancers/elena-popescu/work/onboarding-redesign-for-clearledger

A research-led onboarding redesign that gets new users to their first success in minutes. A case study by Elena Popescu, Design Systems Lead.

## Challenge

Clearledger, an accounting platform, saw 60% of new sign-ups leave before completing setup. The onboarding asked for eleven pieces of information before showing any value.

## Solution

After interviewing churned and active users, I redesigned onboarding around one quick win: a guided first task with smart defaults, deferred settings and a progress checklist that follows users into the product.

[View Elena Popescu’s profile](https://freelance.adscaled.media/freelancers/elena-popescu)

---

Taskora is a demo product by AdScaled. Profiles, jobs, reviews and payments are fictional; no real money moves.

## Site navigation

- [Find talent](https://freelance.adscaled.media/talent.md)
- [Find work](https://freelance.adscaled.media/jobs.md)
- [Categories](https://freelance.adscaled.media/categories.md)
- [How it works](https://freelance.adscaled.media/how-it-works.md)
- [Pricing](https://freelance.adscaled.media/pricing.md)
- [Trust & Safety](https://freelance.adscaled.media/trust.md)
- [Blog](https://freelance.adscaled.media/blog.md)
- [About](https://freelance.adscaled.media/about.md)
- [Contact](https://freelance.adscaled.media/contact.md)
- [Help center](https://freelance.adscaled.media/help.md)
- [Privacy Policy](https://freelance.adscaled.media/privacy.md)
- [Public API documentation](https://freelance.adscaled.media/api/docs)