# Social cutdowns for Tallow & Twine

> Forty vertical cutdowns from one campaign shoot, each built for a specific platform.

URL: https://freelance.adscaled.media/freelancers/ethan-walker/work/social-cutdowns-for-tallow-and-twine

Forty vertical cutdowns from one campaign shoot, each built for a specific platform. A case study by Ethan Walker, Video Editor for YouTube & Brands.

## Challenge

Tallow & Twine, a home fragrance brand, had a beautiful campaign film but only one horizontal version, which performed poorly on social feeds.

## Solution

I cut 40 vertical and square versions with platform-specific hooks, captions and lengths for Reels, TikTok, Shorts and paid ads.

[View Ethan Walker’s profile](https://freelance.adscaled.media/freelancers/ethan-walker)

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