# Website copy in English and French for Glow Theory

> A bilingual website that sounds native in both languages, not translated.

URL: https://freelance.adscaled.media/freelancers/fatima-zahra-el-idrissi/work/website-copy-in-english-and-french-for-glow-theory

A bilingual website that sounds native in both languages, not translated. A case study by Fatima Zahra El Idrissi, Bilingual Copywriter (English & French).

## Challenge

Glow Theory, a clean beauty brand, used machine translation for its French site. French visitors converted at half the rate of English ones.

## Solution

I wrote the site in both languages from one brief, adapting idioms, examples and calls to action for each audience rather than translating sentence by sentence.

[View Fatima Zahra El Idrissi’s profile](https://freelance.adscaled.media/freelancers/fatima-zahra-el-idrissi)

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