# Logo for Kyoto Leaf

> A hand-drawn mark and label system that stands out on crowded shelves.

URL: https://freelance.adscaled.media/freelancers/julia-nowak/work/logo-for-kyoto-leaf

A hand-drawn mark and label system that stands out on crowded shelves. A case study by Julia Nowak, Logo & Visual Identity Designer.

## Challenge

Kyoto Leaf, a Japanese tea brand, had a generic logo that disappeared next to competitors in shops and on menus.

## Solution

I explored three directions and developed a hand-drawn mark with a custom wordmark, designed to work on labels, merchandise and signage, with a simple label system for new products.

[View Julia Nowak’s profile](https://freelance.adscaled.media/freelancers/julia-nowak)

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