# Wordmark for Paycrest

> A custom wordmark and app icon for a software startup ahead of launch.

URL: https://freelance.adscaled.media/freelancers/julia-nowak/work/wordmark-for-paycrest

A custom wordmark and app icon for a software startup ahead of launch. A case study by Julia Nowak, Logo & Visual Identity Designer.

## Challenge

Paycrest, a payments startup, had a placeholder logo typed in a default font and needed something ownable before its public launch.

## Solution

I drew a custom wordmark with distinctive letterforms, a compact symbol for the app icon and favicon, and tested legibility from 16 pixels to billboard size.

[View Julia Nowak’s profile](https://freelance.adscaled.media/freelancers/julia-nowak)

---

Taskora is a demo product by AdScaled. Profiles, jobs, reviews and payments are fictional; no real money moves.

## Site navigation

- [Find talent](https://freelance.adscaled.media/talent.md)
- [Find work](https://freelance.adscaled.media/jobs.md)
- [Categories](https://freelance.adscaled.media/categories.md)
- [How it works](https://freelance.adscaled.media/how-it-works.md)
- [Pricing](https://freelance.adscaled.media/pricing.md)
- [Trust & Safety](https://freelance.adscaled.media/trust.md)
- [Blog](https://freelance.adscaled.media/blog.md)
- [About](https://freelance.adscaled.media/about.md)
- [Contact](https://freelance.adscaled.media/contact.md)
- [Help center](https://freelance.adscaled.media/help.md)
- [Privacy Policy](https://freelance.adscaled.media/privacy.md)
- [Public API documentation](https://freelance.adscaled.media/api/docs)