# Conversions API setup for Casa Verde

> Server-side tracking with deduplication, restoring reliable attribution after iOS changes.

URL: https://freelance.adscaled.media/freelancers/kwame-asante/work/conversions-api-setup-for-casa-verde

Server-side tracking with deduplication, restoring reliable attribution after iOS changes. A case study by Kwame Asante, Meta Ads Media Buyer.

## Challenge

Casa Verde, a natural wine bar, saw only 60% of Shopify purchases in Meta. Campaigns were being optimised on incomplete data.

## Solution

I set up the Conversions API with proper event deduplication, improved event match quality with hashed customer data and aligned attribution windows with reporting.

[View Kwame Asante’s profile](https://freelance.adscaled.media/freelancers/kwame-asante)

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