# Product line launch for Oat & About

> A pre-launch and launch campaign that sold out the first production run.

URL: https://freelance.adscaled.media/freelancers/kwame-asante/work/product-line-launch-for-oat-and-about

A pre-launch and launch campaign that sold out the first production run. A case study by Kwame Asante, Meta Ads Media Buyer.

## Challenge

Oat & About, an oat-milk startup, was launching a new product line with a limited first run and needed demand from day one.

## Solution

I ran a pre-launch waitlist campaign, then a launch sequence with teaser, launch-day and social proof ads, coordinated with email and influencer posts.

[View Kwame Asante’s profile](https://freelance.adscaled.media/freelancers/kwame-asante)

---

Taskora is a demo product by AdScaled. Profiles, jobs, reviews and payments are fictional; no real money moves.

## Site navigation

- [Find talent](https://freelance.adscaled.media/talent.md)
- [Find work](https://freelance.adscaled.media/jobs.md)
- [Categories](https://freelance.adscaled.media/categories.md)
- [How it works](https://freelance.adscaled.media/how-it-works.md)
- [Pricing](https://freelance.adscaled.media/pricing.md)
- [Trust & Safety](https://freelance.adscaled.media/trust.md)
- [Blog](https://freelance.adscaled.media/blog.md)
- [About](https://freelance.adscaled.media/about.md)
- [Contact](https://freelance.adscaled.media/contact.md)
- [Help center](https://freelance.adscaled.media/help.md)
- [Privacy Policy](https://freelance.adscaled.media/privacy.md)
- [Public API documentation](https://freelance.adscaled.media/api/docs)