# Retargeting funnel for Classcraft Education

> A retargeting funnel matched to how long ago people visited and what they looked at.

URL: https://freelance.adscaled.media/freelancers/kwame-asante/work/retargeting-funnel-for-classcraft-education

A retargeting funnel matched to how long ago people visited and what they looked at. A case study by Kwame Asante, Meta Ads Media Buyer.

## Challenge

Classcraft Education, a school software company, showed the same retargeting ad to everyone for 180 days. Frequency was high and results were poor.

## Solution

I built audience windows by recency and intent, created messages for each stage — reminders, reviews, offers — and capped frequency.

[View Kwame Asante’s profile](https://freelance.adscaled.media/freelancers/kwame-asante)

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