# Scaling campaign for Oddbird Labs

> Scaled monthly Meta spend four times while keeping acquisition costs stable.

URL: https://freelance.adscaled.media/freelancers/kwame-asante/work/scaling-campaign-for-oddbird-labs

Scaled monthly Meta spend four times while keeping acquisition costs stable. A case study by Kwame Asante, Meta Ads Media Buyer.

## Challenge

Oddbird Labs, a consumer hardware startup, had a profitable account at $12,000 a month but performance collapsed every time they increased budgets.

## Solution

I consolidated fragmented ad sets, moved to broad targeting with strong creative, scaled budgets in controlled steps and balanced prospecting with retention audiences.

[View Kwame Asante’s profile](https://freelance.adscaled.media/freelancers/kwame-asante)

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