# IP licensing agreement for Loomly

> A licensing agreement for characters and artwork used in merchandise.

URL: https://freelance.adscaled.media/freelancers/lena-hoffmann/work/ip-licensing-agreement-for-loomly

A licensing agreement for characters and artwork used in merchandise. A case study by Lena Hoffmann, Commercial & Privacy Lawyer (GDPR).

## Challenge

Loomly, a habit-tracking app, received an offer to license its characters for merchandise but had no experience with licensing terms.

## Solution

I reviewed the offer, advised on royalty structures and territorial rights, and negotiated an agreement that protected brand control and future opportunities.

[View Lena Hoffmann’s profile](https://freelance.adscaled.media/freelancers/lena-hoffmann)

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