# CRM data clean-up for Metricflow

> Standardised and de-duplicated 20,000 CRM records.

URL: https://freelance.adscaled.media/freelancers/maria-santos/work/crm-data-clean-up-for-metricflow

Standardised and de-duplicated 20,000 CRM records. A case study by Maria Santos, Data Entry & Spreadsheet Specialist.

## Challenge

Metricflow, a revenue analytics platform, could not segment its customers because of inconsistent country names, job titles and duplicate companies.

## Solution

I standardised fields with lookup tables, merged duplicates carefully, filled gaps from public sources and documented the rules for future entries.

[View Maria Santos’s profile](https://freelance.adscaled.media/freelancers/maria-santos)

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