# Brand identity for Glow Theory

> Strategy, identity and packaging for a consumer brand launching in supermarkets.

URL: https://freelance.adscaled.media/freelancers/mia-johansson/work/brand-identity-for-glow-theory

Strategy, identity and packaging for a consumer brand launching in supermarkets. A case study by Mia Johansson, Brand Designer for Startups.

## Challenge

Glow Theory, a clean beauty brand, was moving from farmers markets to supermarket shelves and needed a brand that could compete with much bigger names.

## Solution

We started with a strategy workshop, then built a warm, confident identity: custom wordmark, bold colour palette, illustrated patterns and a packaging system that works across flavours and sizes.

[View Mia Johansson’s profile](https://freelance.adscaled.media/freelancers/mia-johansson)

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