# Identity for Openfield Publishing

> An expressive identity with custom typography for a hospitality venue.

URL: https://freelance.adscaled.media/freelancers/mia-johansson/work/identity-for-openfield-publishing

An expressive identity with custom typography for a hospitality venue. A case study by Mia Johansson, Brand Designer for Startups.

## Challenge

Openfield Publishing, a children’s book publisher, wanted an identity that felt as personal as the place itself — not another minimal logo on a white background.

## Solution

I created an expressive identity with custom hand-drawn type, a rich colour palette and a flexible system for menus, events, social and merchandise.

[View Mia Johansson’s profile](https://freelance.adscaled.media/freelancers/mia-johansson)

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