# Rebrand for Kestrel Living

> A complete rebrand of a hospitality group, from positioning to signage and uniforms.

URL: https://freelance.adscaled.media/freelancers/mia-johansson/work/rebrand-for-kestrel-living

A complete rebrand of a hospitality group, from positioning to signage and uniforms. A case study by Mia Johansson, Brand Designer for Startups.

## Challenge

Kestrel Living, a build-to-rent operator, had grown by acquisition and each property looked different. Guests did not realise the properties belonged to one group.

## Solution

I developed a group brand with a flexible system: a shared master identity with room for each property’s character, applied to website, signage, stationery, uniforms and amenities.

[View Mia Johansson’s profile](https://freelance.adscaled.media/freelancers/mia-johansson)

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