# Market sizing for Paycrest

> A bottom-up market model that stood up to investor scrutiny.

URL: https://freelance.adscaled.media/freelancers/mohammed-al-rashid/work/market-sizing-for-paycrest

A bottom-up market model that stood up to investor scrutiny. A case study by Mohammed Al-Rashid, Go-to-Market Strategy Consultant.

## Challenge

Paycrest, a payments startup, used a top-down "1% of a huge market" slide that investors dismissed.

## Solution

I built a bottom-up model from customer counts, adoption rates and realistic pricing, with clear assumptions and scenarios the founders could defend.

[View Mohammed Al-Rashid’s profile](https://freelance.adscaled.media/freelancers/mohammed-al-rashid)

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