# Sales playbook for Brenner Lindner

> A playbook that let the first two sales hires ramp in half the time.

URL: https://freelance.adscaled.media/freelancers/mohammed-al-rashid/work/sales-playbook-for-brenner-lindner

A playbook that let the first two sales hires ramp in half the time. A case study by Mohammed Al-Rashid, Go-to-Market Strategy Consultant.

## Challenge

Sales at Brenner Lindner, a commercial law firm, lived in the founder’s head. New hires took six months to close their first deal.

## Solution

I documented the ideal customer profile, qualification criteria, discovery questions, demo flow, objection handling and deal stages, based on recordings of the founder’s calls.

[View Mohammed Al-Rashid’s profile](https://freelance.adscaled.media/freelancers/mohammed-al-rashid)

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