# Conversion tracking overhaul for Tripvault

> Fixed double-counted conversions and set up server-side tracking for reliable bidding.

URL: https://freelance.adscaled.media/freelancers/olivia-bennett/work/conversion-tracking-overhaul-for-tripvault

Fixed double-counted conversions and set up server-side tracking for reliable bidding. A case study by Olivia Bennett, Google Ads & PPC Specialist.

## Challenge

Tripvault, a travel booking site, reported 30% more conversions in Google Ads than orders in their shop. Smart bidding was optimising on bad data.

## Solution

I audited tags, removed duplicates, set up enhanced conversions and server-side tagging, and aligned conversion values with actual revenue after refunds.

[View Olivia Bennett’s profile](https://freelance.adscaled.media/freelancers/olivia-bennett)

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