# Google Ads restructure for Fernhill Supply

> Rebuilt an e-commerce account around product margins and lifted ROAS by more than half.

URL: https://freelance.adscaled.media/freelancers/olivia-bennett/work/google-ads-restructure-for-fernhill-supply

Rebuilt an e-commerce account around product margins and lifted ROAS by more than half. A case study by Olivia Bennett, Google Ads & PPC Specialist.

## Challenge

Fernhill Supply, an outdoor clothing brand, spent £40,000 a month on Google Ads with a ROAS of 2.9. Low-margin products received most of the budget.

## Solution

I rebuilt campaigns around margin tiers, cleaned the product feed, set value-based bidding targets per tier and added negative keyword lists that cut obvious waste.

[View Olivia Bennett’s profile](https://freelance.adscaled.media/freelancers/olivia-bennett)

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