# Lead generation campaigns for Relaybase

> Search campaigns optimised for qualified leads, not form fills.

URL: https://freelance.adscaled.media/freelancers/olivia-bennett/work/lead-generation-campaigns-for-relaybase

Search campaigns optimised for qualified leads, not form fills. A case study by Olivia Bennett, Google Ads & PPC Specialist.

## Challenge

Relaybase, a customer messaging platform, got plenty of leads from Google Ads, but sales said most were students, competitors or far too small.

## Solution

I connected CRM outcomes to Google Ads with offline conversion imports, rebuilt keywords around high-intent searches and bid for qualified leads instead of raw form submissions.

[View Olivia Bennett’s profile](https://freelance.adscaled.media/freelancers/olivia-bennett)

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