# Performance Max launch for Saltmarsh Swim

> Set up Performance Max with strong asset groups and first-party audience signals.

URL: https://freelance.adscaled.media/freelancers/olivia-bennett/work/performance-max-launch-for-saltmarsh-swim

Set up Performance Max with strong asset groups and first-party audience signals. A case study by Olivia Bennett, Google Ads & PPC Specialist.

## Challenge

Saltmarsh Swim, a swimwear label, relied only on search campaigns and could not grow volume without losing efficiency.

## Solution

I launched Performance Max with asset groups per product theme, customer-list signals, brand exclusions and a clean feed, while protecting existing search performance.

[View Olivia Bennett’s profile](https://freelance.adscaled.media/freelancers/olivia-bennett)

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