# Lead routing automation for Northgate Accountants

> Inbound leads enriched, scored and assigned to the right salesperson in under a minute.

URL: https://freelance.adscaled.media/freelancers/omar-farouk/work/lead-routing-automation-for-northgate-accountants

Inbound leads enriched, scored and assigned to the right salesperson in under a minute. A case study by Omar Farouk, Automation Specialist (Make, Zapier, n8n).

## Challenge

Leads at Northgate Accountants, an accounting practice, sat in a shared inbox for hours before anyone picked them up. Some were contacted twice, others never.

## Solution

I built a Make scenario that enriches every form submission, scores it, assigns it by territory and round-robin in HubSpot, notifies the owner in Slack and escalates if nobody responds within 30 minutes.

[View Omar Farouk’s profile](https://freelance.adscaled.media/freelancers/omar-farouk)

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