# Explainer video for Clearledger

> A 90-second animated explainer that made a complex product click.

URL: https://freelance.adscaled.media/freelancers/rafael-costa/work/explainer-video-for-clearledger

A 90-second animated explainer that made a complex product click. A case study by Rafael Costa, 2D Animator & Explainer Video Artist.

## Challenge

Clearledger, an accounting platform, struggled to explain its product in sales calls and on the website. Visitors left the homepage within seconds.

## Solution

I tightened the script, storyboarded a simple visual metaphor and animated a character-led story in the brand’s colours, with voice over and sound design.

[View Rafael Costa’s profile](https://freelance.adscaled.media/freelancers/rafael-costa)

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