# Mobile app launch planning for Glow Theory

> A coordinated launch plan across engineering, marketing, support and app stores.

URL: https://freelance.adscaled.media/freelancers/sarah-kim/work/mobile-app-launch-planning-for-glow-theory

A coordinated launch plan across engineering, marketing, support and app stores. A case study by Sarah Kim, Technical Project Manager (Agile, Scrum).

## Challenge

Glow Theory, a clean beauty brand, was launching its first mobile app with a fixed marketing date and no experience of app store reviews.

## Solution

I built an integrated launch plan with engineering milestones, store submission buffers, beta testing, support readiness and marketing moments, and ran weekly launch reviews.

[View Sarah Kim’s profile](https://freelance.adscaled.media/freelancers/sarah-kim)

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