# Brand refresh for Quantora

> Evolved an early-stage brand into something ready for Series A and enterprise buyers.

URL: https://freelance.adscaled.media/freelancers/sofia-almeida/work/brand-refresh-for-quantora

Evolved an early-stage brand into something ready for Series A and enterprise buyers. A case study by Sofia Almeida, Brand Identity Designer.

## Challenge

Quantora, a product analytics startup, had a brand designed on a tiny budget at founding. It looked playful in a market where buyers now expected maturity.

## Solution

I evolved the identity rather than replacing it: refined the logo, introduced a more confident type pairing and palette, and created product illustration and photography guidelines.

[View Sofia Almeida’s profile](https://freelance.adscaled.media/freelancers/sofia-almeida)

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