# Identity for The Slow Road

> An expressive identity with custom typography for a hospitality venue.

URL: https://freelance.adscaled.media/freelancers/sofia-almeida/work/identity-for-the-slow-road

An expressive identity with custom typography for a hospitality venue. A case study by Sofia Almeida, Brand Identity Designer.

## Challenge

The Slow Road, a travel YouTube channel with 800k subscribers, wanted an identity that felt as personal as the place itself — not another minimal logo on a white background.

## Solution

I created an expressive identity with custom hand-drawn type, a rich colour palette and a flexible system for menus, events, social and merchandise.

[View Sofia Almeida’s profile](https://freelance.adscaled.media/freelancers/sofia-almeida)

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