# Naming and identity for Metricflow

> A new name, story and visual identity for a startup leaving stealth mode.

URL: https://freelance.adscaled.media/freelancers/sofia-almeida/work/naming-and-identity-for-metricflow

A new name, story and visual identity for a startup leaving stealth mode. A case study by Sofia Almeida, Brand Identity Designer.

## Challenge

The founders of Metricflow, a revenue analytics platform, were using a working name with trademark conflicts and needed a real brand before launch.

## Solution

I led a naming process with trademark screening, then built an identity around the chosen name: symbol, wordmark, colour, type and a launch toolkit.

[View Sofia Almeida’s profile](https://freelance.adscaled.media/freelancers/sofia-almeida)

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