# Content and keyword strategy for Clearledger

> A keyword-led content plan built around what buyers search before they buy.

URL: https://freelance.adscaled.media/freelancers/thandiwe-mokoena/work/content-and-keyword-strategy-for-clearledger

A keyword-led content plan built around what buyers search before they buy. A case study by Thandiwe Mokoena, SEO Specialist for E-commerce.

## Challenge

Clearledger, an accounting platform, published blog posts about industry news that got little traffic and no sign-ups.

## Solution

I researched the searches buyers make at each stage, grouped them into topic clusters and delivered a 6-month plan with briefs for the first 20 articles.

[View Thandiwe Mokoena’s profile](https://freelance.adscaled.media/freelancers/thandiwe-mokoena)

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