# Site migration SEO for Lendwell

> A domain and platform migration that kept every ranking and grew traffic within two months.

URL: https://freelance.adscaled.media/freelancers/thandiwe-mokoena/work/site-migration-seo-for-lendwell

A domain and platform migration that kept every ranking and grew traffic within two months. A case study by Thandiwe Mokoena, SEO Specialist for E-commerce.

## Challenge

Lendwell, an SME lending platform, was moving to a new domain and CMS at the same time. A previous migration had cost them 35% of organic traffic.

## Solution

I benchmarked rankings, mapped every URL, reviewed the staging site, checked redirects before launch and monitored crawling and rankings daily for six weeks afterwards.

[View Thandiwe Mokoena’s profile](https://freelance.adscaled.media/freelancers/thandiwe-mokoena)

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