# Checkout usability study for Wayfarely

> Moderated usability testing and a redesign of the checkout’s biggest friction points.

URL: https://freelance.adscaled.media/freelancers/zeynep-aydin/work/checkout-usability-study-for-wayfarely

Moderated usability testing and a redesign of the checkout’s biggest friction points. A case study by Zeynep Aydın, UX/UI Designer for Mobile Apps.

## Challenge

Wayfarely, a small-group tour operator, knew many customers abandoned checkout but not why. Analytics showed the drop-off, not the reason.

## Solution

I ran moderated usability tests with eight customers, found five critical issues — from unclear delivery costs to a confusing account step — and designed focused fixes that the team shipped within a month.

[View Zeynep Aydın’s profile](https://freelance.adscaled.media/freelancers/zeynep-aydin)

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