Onboarding illustrations for Coinsure
A friendly illustration set for onboarding, empty states and notifications. A case study by Aiko Tanaka, Editorial & Product Illustrator.
Challenge
Coinsure, an insurance comparison site, had a clean but cold interface. Users described it as "a bit clinical", and onboarding completion was low.
Solution
I developed a warm illustration style with a small style guide and produced 24 illustrations for onboarding, empty states, errors and celebrations, exported as optimised SVG.