Website spot illustrations for Metricflow
Forty spot illustrations explaining product features in a consistent visual language. A case study by Aiko Tanaka, Editorial & Product Illustrator.
Challenge
Metricflow, a revenue analytics platform, used mismatched stock illustrations across its site. Nothing felt like it belonged to the brand.
Solution
I defined a simple geometric illustration language that matches the brand and produced 40 spot illustrations for features, blog headers and emails.