Klaviyo flows for Kettle & Crate
A complete set of automated flows that turned email into a third of revenue. A case study by Amara Nwosu, Lifecycle & Email Marketing Strategist.
Challenge
Kettle & Crate, a meal-kit subscription, sent a weekly newsletter and nothing else. Abandoned carts, first purchases and lapsed customers got no follow-up.
Solution
I built welcome, browse and cart abandonment, post-purchase, replenishment and win-back flows in Klaviyo, with segments based on purchase behaviour and consistent templates.