SaaS onboarding sequence for Lendwell
Behaviour-based onboarding emails that guide trial users to their first success. A case study by Amara Nwosu, Lifecycle & Email Marketing Strategist.
Challenge
Lendwell, an SME lending platform, sent the same five emails to every trial user regardless of what they did in the product. Trial conversion was 7%.
Solution
I mapped the activation milestones, built a behaviour-triggered sequence in Customer.io that nudges users based on what they have or have not done, and added sales handoff for high-value accounts.