Win-back campaign for Oakhaus
A win-back programme that brought lapsed customers back without discounting everyone. A case study by Amara Nwosu, Lifecycle & Email Marketing Strategist.
Challenge
Oakhaus, a solid-wood furniture brand, had 40,000 customers who had not purchased in over a year and a habit of sending blanket 30% discounts.
Solution
I segmented lapsed customers by value and category, tested reasons to return beyond discounts — new products, reviews, reminders — and used offers only for the most price-sensitive group.