Employee advocacy programme for Quantora
Helped 25 employees post regularly on LinkedIn, multiplying the company’s reach. A case study by Ava Thompson, B2B Social Media & LinkedIn Strategist.
Challenge
Quantora, a product analytics startup, had a company page with 12,000 followers but posts reached only a few hundred people.
Solution
I trained employees on LinkedIn, created a weekly content kit with suggested posts, ran a monthly workshop and tracked reach and leads from employee content.