Instagram and TikTok management for Juniper Goods
Six months of content, community and reporting for a hospitality brand. A case study by Ava Thompson, B2B Social Media & LinkedIn Strategist.
Challenge
Juniper Goods, a homeware brand, posted sporadically and had not grown its following in a year. Staff had no time to film or reply to comments.
Solution
I set up three content pillars, filmed Reels on site every two weeks, published five times a week, managed comments and DMs and reported monthly on reach, saves and bookings.