LinkedIn ghostwriting for Paycrest founder
Weekly ghostwritten LinkedIn posts that built a founder’s audience and inbound pipeline. A case study by Ava Thompson, B2B Social Media & LinkedIn Strategist.
Challenge
The founder of Paycrest, a payments startup, had deep expertise but no time to post. Sales relied entirely on outbound.
Solution
After interviews to capture stories and opinions, I wrote three posts a week in the founder’s voice, engaged with target accounts and tracked conversations that turned into pipeline.