Social media strategy for Hirewise
A channel strategy, content pillars and a three-month calendar the team can run themselves. A case study by Ava Thompson, B2B Social Media & LinkedIn Strategist.
Challenge
Hirewise, a recruiting platform, was active on five platforms with a two-person team and seeing little return from any of them.
Solution
I analysed where their audience actually spends time, recommended focusing on two channels, defined pillars and formats, and created a three-month calendar and workflow.