TikTok launch campaign for Brewline
A TikTok-first launch combining creators and native brand content. A case study by Ava Thompson, B2B Social Media & LinkedIn Strategist.
Challenge
Brewline, a coffee equipment store, had no TikTok presence and was launching a product aimed at people aged 18–30.
Solution
I set up the account, produced native content with the team, recruited 15 micro-creators and ran a launch week with a branded challenge.