Content audit and refresh for Lingo Loop
Refreshed and consolidated 300 old posts for a fast traffic recovery. A case study by Camila Torres, Content Strategist & SEO Writer.
Challenge
Lingo Loop, a language-learning app, had 300 blog posts, many outdated or competing with each other. Organic traffic had been falling for a year.
Solution
I audited every post, merged overlapping articles, updated the most valuable ones and removed or redirected the rest.