Content strategy for Metricflow
A revenue-focused content strategy built on buyer questions and search demand. A case study by Camila Torres, Content Strategist & SEO Writer.
Challenge
Metricflow, a revenue analytics platform, published four posts a month with no clear goal. Traffic grew slowly and almost none of it converted.
Solution
I mapped buyer questions from sales calls to search demand, defined three topic clusters around the product’s core use cases and created a 12-month plan with success metrics.