Customer story programme for Quantora
Eight customer stories that sales now uses in almost every deal. A case study by Camila Torres, Content Strategist & SEO Writer.
Challenge
Sales at Quantora, a product analytics startup, had no customer stories for their main industries and relied on logos alone.
Solution
I recruited customers, interviewed them, wrote eight stories with concrete numbers and turned each one into a one-page PDF, a short video script and social posts.