SEO content briefs for Maison Lune
Detailed briefs that made freelance writers produce ranking content on the first draft. A case study by Camila Torres, Content Strategist & SEO Writer.
Challenge
Maison Lune, a French skincare brand, worked with several freelance writers whose articles needed heavy rewrites and rarely ranked.
Solution
I created a brief template covering search intent, outline, sources, internal links and product angles, and wrote 30 briefs that the writers followed.