Social cutdowns for Metricflow
Forty vertical cutdowns from one campaign shoot, each built for a specific platform. A case study by Carlos Mendoza, Video Editor & Colorist.
Challenge
Metricflow, a revenue analytics platform, had a beautiful campaign film but only one horizontal version, which performed poorly on social feeds.
Solution
I cut 40 vertical and square versions with platform-specific hooks, captions and lengths for Reels, TikTok, Shorts and paid ads.